GROWING WITH A CLIENT - CANTARE FOODS
Hula Girl Design has partnered with Cantaré Foods for over nine years and during that time Cantaré has seen enormous growth in both their product line and distribution.

One of Hula Girl's first assignments was the repackaging of their Baked Brie cheese. Once the new packaging hit the shelves, sales shot through the roof! Originally, Hula Girl Design recommended that Cantaré keep their products under one name. But as they acquired more companies, they also acquired more names - Cantaré, Prelude, Creme Supreme, Tutto Latte and Fiorella. They were missing a strategic opportunity to solidify their brand.

Eventually, anticipating another round of expansion, Cantaré followed Hula Girl''s suggestion and placed all company efforts under two names - "Cantaré" for all their brands and "Fiorella" for private label brands. Hula Girl also took this opportunity to update their logo. New stationery and new sales materials were also completed in time for a rebranding. The results are a whole new identity that still looks and feels like Cantaré - but with a fresh new appeal.