PROJECT EARTH H2O LOGO
When we get asked to design a logo for a new product launch, we examine the name and try it on for a fit. In this case, we felt that the original name was too complicated and although "clever", the consumer might have a problem with it, so we suggested simplifying it to the present name. In the end the clients were thrilled with our direction and asked us to re-design their web site as well. It's a product we believe in. Please visit their site.