CREATING A NEW NICHE MARKET BUSINESS - RECOGNIZE
Streetsmart Promotions, makers of standard promotional items, wanted to extend their business by pre-creating several lines of incentive gifts for employers to reward and encourage their employees. Hula Girl was called in from the start to design and help develop the fun product lines, and they still hold up graphically today. After each round of solutions the client turned to outsiders to review and comment on the ideas. In the end we produced a lot of fun ideas for a niche market that needed to be filled.